About the summit
The CustomerTech World USA brings together 300+ digital, marketing and customer leaders for one event covering the full customer technology landscape. Customer technology is no longer owned by one team. The people building digital products, running marketing platforms and owning the customer experience now depend on the same data, content, CRM, automation, AI and technology. The programme covers three connected areas. Digital Experience looks at the websites, apps, products, content and commerce experiences customers use. Marketing Technology covers customer data, CRM, automation, personalisation and measurement. Customer Experience covers journeys, insights, service, contact centres and loyalty. Rather than splitting those conversations across different events, the CustomerTech World brings them into one room. Chief Digital Officers, Chief Marketing Officers, Chief Customer Officers and Heads of Digital, CX, MarTech, CRM, Ecommerce, Product, Customer Insights and Service come together to compare programmes directly with their peers. Make sure you are part of the discussion at the US event bringing the strategy, technology and teams behind the customer experience together in one room.
Who attends
- Chief Customer Officer
- Chief Marketing Officer
- Chief Digital Officer
- Head of Digital
- Director of CX
- Head of MarTech
What the programme covers
- Digital Platforms and ArchitectureChoosing the DXP, CMS and architecture behind fast, connected digital experiences.
- Digital Product and DesignBuilding websites, apps and digital products customers actually use, and proving what works.
- Content, Search and CommerceConnecting content, search, merchandising and commerce across web and app.
- AI in the Front OfficeUsing conversational AI, agents and content generation across digital customer journeys.
- Customer Data and IdentityConnecting customer data, resolving identity and building a unified customer view.
- The MarTech StackDeciding what to consolidate, what to replace and how platforms should work together.
- Personalisation and ExperimentationTesting, targeting and personalising customer experiences while respecting privacy.
- Measurement and AttributionProving what drives performance in a privacy-first, post-cookie world.
- Customer Journey and Service DesignFixing where customer journeys break across digital, marketing, service and operations.
- Voice of Customer and InsightTurning feedback, behaviour and customer signals into decisions the business can act on.
- Customer Service and Contact CentresImproving service across voice, messaging, digital channels and frontline teams.
- Loyalty and RetentionBuilding programmes and experiences customers keep coming back for.